Interactive music, interactive apps
Nowadays there are an app for almost everything: from help to maintain health to scan documents, from apps to check the schedules of flights to apps to play games…That’s why is not strange that several musical artists release their own apps. But in this case it’s not only important the release of musical apps, is more important that are interactive musical apps and this help to create new interactive experiences between the artists and their fans.
For example, Mew (Danish alternative rock band consisting of Jonas Bjerre (lead vocals), Johan Wohlert (bass) and Silas Utke Graae Jørgensen (drums)) teamed with B & O PLAY (Bang & Olufsen) to create Sensory Spaces, an “engaging experience letting you navigate – using hearing and movement – through spaces containing elements of music from the Danish band Mew. Thus, this experience is both a path into the heart of Mew’s universe and a new platform showcasing the significance of quality sound”. Using this app, the user was passing levels and as final prize, can listen parts of one song of the new MEW’s album. (Unfortunately, this app is unavailable to the date, but you can check it out some ideas of the design in this link: http://hellomonday.com/mew-sensory-spaces )
By the other hand, Animal Collective (an American experimental pop band consisting in Avey Tare (David Portner), Panda Bear (Noah Lennox), Deakin (Josh Dibb), and Geologist (Brian Weitz)) launched on February 19, 2016, an app called “Painting With” which “it’s a collaborative tool that allows you to create an image with someone else in real time, and it features an unreleased song called “Lying in the Grass”.” (You can download the app in this link: https://appsto.re/mx/GEUW_.i )
Finally, on January 20, 2016, Massive Attack (English trip hop group consisting in Robert “3D” del Naja and Grant “Dady G” Marshall) launched an app named Fantom. Through this app, Massive Attack released four new tracks: “Dead Editors,” “Ritual Spirit,” Voodoo in My Blood,” and “Take It There.” Later, released three new tracks: “Come Near Me”, “The Spoils” and “Dear Friend. Also, has pre-charged samples of the new songs of Massive Attack. (You can download the app here: https://appsto.re/mx/EzLu_.i )
The press release of Fantom says that “is a sensory music player that remixes and reforms songs uniquely using a variety of environmental variables including location, movement, time of day, heartbeat and the integral moving image camera.” The app is only available for iPhone, but the function for heartbeat is only available if you have also the Apple Watch. Anyway, the remixes can be shared through Instagram and Twitter.
All this interactive apps are useful not only for the interaction between the artists and their fans, also this apps may be a booster for publicity and they can help to the fans to understand a little bit of the creative process of these artists.